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How to manage your Corners in Department Stores

We provide you with the key points to facilitate the management of your corners in department stores, and optimize your results. From inventory management, product presentation, visual merchandising to the management of your sales teams, beauty consultants and make-up artists.

best practice retail

A good presentation above all

It is important to manage a corner in a department store to maximize sales and customer satisfaction. Here are some tips for managing and optimizing your corners:
Make sure you have a good product display: Customers should be able to easily find the products they are looking for and understand the benefits of each product. Use clear labels and signage to highlight featured products or current promotions.

Implement product rotation: To keep products from sitting on the shelf too long, implement product rotation. This will keep a flow of new products and keep customers interested. Indeed, department store customers are often regulars who make regular visits in search of inspiration and the latest novelties.

International customers

Also take into account that the clientele of department stores is often composed of tourists, especially in large tourist cities. You must therefore guarantee a perfect brand image, ensure the presentation of your products and your latest novelties, while respecting the guidelines of the Visual Merchandising team. The Beam solution is very useful to facilitate this coordination from a distance. In addition, it is necessary to have teams of salesmen and saleswomen who can speak several languages.
Train your employees: It is important that your employees are well trained on the products you sell, the current promotions and the return policies. This will allow you to effectively answer customers' questions and help them make informed choices.

Department store corner saleswoman with iPad
Aim for retail excellence

Manage your teams efficiently

Plan work schedules so that there are always enough staff to handle peak periods. A tool like Beam makes it easy to ensure optimal coverage of your outlets based on projected workload, traffic and sales. Think about assigning recurring tasks and dedicated time by your teams to ensure the good traffic of your corner: it must be impeccable. Think about asking your teams to share pictures of their of their corner to ensure that it is always attractive and to guarantee the good execution of commercial actions in line with your brand guidelines.

Easy team follow-up, even from a distance

Also, make sure each team member understands their responsibilities and tasks. Use tracking tools to measure performance: Use tracking tools to measure your corner's performance, such as sales, product turnover and customer feedback. Use this data to identify opportunities for improvement and to implement corrective actions.

By following these tips, you should be able to effectively manage and optimize your corner in a department store. Don't forget to continue to monitor market trends and adapt accordingly to stay competitive.

Apply best practice Retail

On the other hand, for those who want to take the planning exercise to an even higher level of value, the key is to be able to do it in a way that we have more resources allocated when we have peak workloads and vice versa. That's one of the keys to getting the most out of the business. To do this we need to have up-to-date workload forecasts, in the store this is done with traffic data provided by visitor counting systems. Having last year's historical data is good, but being able to easily cross-reference it with the schedule planning can be complicated. Especially because this data comes from headquarters and they only give it to us once or twice a year. A solution like Beam allows you to easily see this data in your planning tool and validate the dimensions with the expected productivity.

Are you ready?

Start using Beam now!

You can start trying Beam now to see how the solution works and will make your life easier in your shops, restaurants or hotels.